Values-driven branding

I believe branding is, at its heart, storytelling. It’s how we know we belong.

Through good branding, we are able to find our ‘right people’ (our customers, clients and audiences) and connect with them through stories that express our shared values, shared goals, and shared aesthetic.

When we connect with people in this way, ‘marketing’ doesn’t feel sleazy or insincere. Instead, it is a coming together of likeminded souls. When people hire you or buy from you, it is because you have what they want, and you are the kind of person they want to buy from.

Your values, your brand

If you’d like me to create your brand, I’ll work with you personally to generate a values-driven brand identity that you will love, and that you can begin using immediately. You’ll receive in-depth brand style guidelines including:

  • Brand values

  • Target audience

  • Mission statement

  • Typography and fonts

  • Visual style guide

  • Verbal style guide

  • Brand personality

  • Colour palette

  • Optional add-on: hand-drawn logo

Developing your brand will be done in full collaboration with you, and the final brand will ultimately come from you. It will be beautiful, and professional, but it will feel “right” for you. We will do this through a series of meetings and informal chats on Zoom, and some exercises I give you to complete, to be sure we both get to the heart of what your brand stands for, what you want your brand to do for you, and how you want your brand to make other people feel.

Pricing & inclusions

 

  • A collaborative process during which we work together, 1:1, to bring together a fully-articulated, values-led brand that encapsulates your ideal audience, what you stand for, how you want to be known, and provides practical style guides for your imagery, colours, typography and language.

  • Bundle saving of $205. This is the full brand development service, outlined above, plus a hand-drawn or hand-painted logo. The logo includes illustrated element(s), wordmark, options with and without taglines and URLs, and multiple files for flexible use, with both solid and transparent backgrounds.