Categories, subjects, themes
To help us get to the heart of your visual style and aesthetic, we’re going to return to your Pinterest boards and hunt for any common visual themes, subjects and categories that recur.
Look at each of your boards critically, one a time. In each, what do you see?
Are there any visual themes that you notice recurring again and again? Lots of pictures of leaves? Bright colours? Muted tones? Unusual shadows? Flatlays? Artistic photography? Whimsical illustration?
Try to focus on the themes, rather than the content, of these images. For example, the theme for “lots of pictures of leaves” would probably “natural,” or “autumnal,” rather than “leaves.” The theme for lots of pictures of cups of tea and teapots would be “homely,” or “comforting” or “tasty” (etc) depending on what this means to you, rather than “tea.”
Write the themes from your boards down in your workbook on page 25.
If you are struggling with this, you’re not alone: this process stumps a lot of my clients! Bring it up during our next workshop, and we can go through your Pinterest boards together, to see if the group can provide you with some insights.