An audience persona
This is the final step in helping your ideal audience become a real person in your mind. We’re going to create an audience persona.
Start by reading back over everything you’re written about your audience during the past few activities, and review all there is that you know about them.
Now, give them a name. Choose something that suits their age, situation and personality, and write it into the box on page 18 of your workbook.
From now on, when you are writing newsletters, sales copy, social media posts, courses, and just about anything else, write to that person, and think of them by name. Doing this will help you keep your audience front-of-mind when you’re communicating, and bring a warm, personal tone to your content. (We will talk more about this when we come to create your content next month).
Next, I want you to create a bit of a visual collage for your audience persona: a “mood board,” if you will. You can either paste your pictures directly into page 18 of your workbook if you’re working from the print version, or create something online using a tool like Canva, then simply share a link to it in your workbook if you’re working online.
Look for pictures of people who look like your audience persona, and then find other images that help give a visual feel for who they are. Maybe you’ll look for interiors they might have in their own homes, art, objects they use, activities they do, pets, playlist covers, shops, locations, colour swatches… any and all the information that you have created over this past week can be made visual in your mood board for them.