Statements of belief
We’re going to create a list of “statements of belief,” representing your opinions about the world and what’s important to you.
Think about your brand, about the things you do, about the way you want to be seen.
Your first statements might feel a little superficial - that’s ok! It’s perfectly legitimate to pick the low-hanging fruit! - but challenge yourself as you go along to think about your core beliefs.
What do you truly believe about this thing, and why does it matter to you?
Write your statements of belief in your workbook on page 6.
Once you’re done, walk away for a few minutes - make a cup of tea, play with the dog, fold some washing - and then return to do the second half of this exercise.
Opening your workbook back up to page 5, fill out the rest of the statement. You’ve already listed what you believe, now I want you to fill out why it matters to you.
So each statement will look like “I believe ABC, because XYZ.”