In past lessons, we’ve talked about the benefits of gaining media coverage of your work and business, both in terms of the credibility it gives you, and the potential exposure to new members of your ideal audience.

And the more closely the publication’s content and values align with your own content and values, the better “return” you’ll see on being featured or published in them.

But while your press kit ensures you have all the relevant information ready for when journalists come calling, unless you happen to be famous, this will only take you so far.

Give journalists a reason to look for you!

This means a) engaging with them on social media, b) creating valuable content, and c) writing to them directly to pitch your ideas

And that’s what this bonus lesson is all about. We are going to go door-knocking!

A media pitch is about you taking one of those content ideas you came up with back in Lesson 8 and, instead of sharing the content on your own channels, you share it on an existing media channel (magazine, newspaper, blog, podcast or the like) instead.