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Lesson 8: Outreach & Engagement

My friend, you are ready. You’ve spent the better part of the past two months getting your metaphorical house in order and, finally - finally - it’s time to invite guests into this house of yours. We are going to begin the process of reaching out to your audience, engaging with them, and sharing the work and stories you’ve been longing to share.

This lesson is all about outreach and engagement, because “If you build it they will come” is flawed advice. It doesn’t work if the “they” in the scenario don’t actually know that you’ve built the thing. (So to speak).

You need to tell them you’re building it - even before it’s finished! - and take them with you on the journey.

 

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”

— Laura Fitton

Action station

We’re back to activities that build one upon the other, so make your way through these activities in order, and reach out to me whenever you need to if you’re struggling with anything along the way.